Tree Scout is a broker of rare trees for architects, developers, and homeowners. This poster (which showcases a corresponding new visual identity system) hangs in the waiting area of their office. Like the identity, it was designed to be playful but sophisticated–and approachable to everyone from a homeowner to landscape architect. The 'story' is pretty straightforward–the squirrel moving its way from map to landscape searching out the perfect tree.
Digital / 24 x 36 in. / 2012